- Client Case Study
- Featured, Food & Drink, Managed Service
How Coca-Cola transformed a global programme launch into one shared experience.
THE CHALLENGE
The FIFA World Cup is one of Coca-Cola’s most significant global sponsorships. Launching the World Cup 2026 EPICS programme meant bringing thousands of employees across multiple regions together around one strategy, one story and one vision. Coca-Cola needed a way to create a single global launch that felt every bit as memorable as the sponsorship itself.
WHY JUGO
Jugo created a fully branded digital environment where presenter-led sessions, athlete appearances and interactive audience moments converged into a single global experience. Every interaction was captured, providing the sponsorship team with valuable insight into how audiences engaged with the launch.
“This is really an all-hands moment. We are so thrilled.”
- Global Sports Partnerships, Coca-Cola
Why It Mattered
Instead of repeating the same message across multiple regional events, Coca-Cola created a single shared moment for its global teams. Every market experienced the launch together, strengthening alignment around one of the company’s most important sponsorship programmes.
The experience didn’t end when the broadcast finished. Attendance, engagement and audience sentiment were measured and reported within 48 hours, giving leadership immediate visibility into the launch’s success and a blueprint for future global communications.
- One global launch event
- Fully branded audience experience
- Interactive engagement at scale
- Actionable insights within 48 hours
From Comms to Performance. Watch the Highlights
Inside the branded environment built for the EPICS kick‑off, from opening sequence to live audience moments.
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